RTE have banned product placement
by players in all sports, it has been revealed.
The decision follows reports that members of the GPA were receiving EUR500 if
seen drinking Club Energise, the official GPA sports drink, during post-match
Confirming that a ban has been put in place, an RTE spokesperson said: "We don’t
want to comment on specific incidents. But we have a policy in place which we
aim to stick to. We cannot and will not allow product placement. There will be
"This is a new policy. We will be making it clear to players or whoever that
this is our stance. And this applies to all sports whether it be hurling,
football, soccer or rugby."
A source close to RTE’s flagship GAA programme, The Sunday Game, noted: "Players
are obviously well aware of the financial implications and you can’t blame them.
GAA players deserve a few bob and if you were an inter-county player you’d
probably do it yourself, but all we can do is keep an eye on this and monitor
"We have a good relationship with Dessie Farrell (GPA chief executive), so if
this gets any worse we’d go to him first of all and then approach the drinks